It’s a great color to use when power or passion want to be portrayed in the design. Cameron Chapman is a professional Web and graphic designer with over 6 years of experience. The meaning of blue is widely affected depending on the exact shade and hue. Copyright © 2010 by For example early Native Americans used different colored paints to symbolize times of war and death, as well as for spiritual ceremonies and seasonal harvests. A dense color, it attracts or repels. However the way we feel about color can often be attributed to our subconscious and history, as well as personal preference. In South Africa, however, red is the color of mourning. We have almost 200 lists of words from topics as varied as types of butterflies, jackets, currencies, vegetables and knots! It stimulates the appetite and is associated with healthy good. Also, violet has long been associated with royalty, and characteristics of quality and luxury. The meanings and impressions of neutral colors are much more affected by the colors that surround them than are warm and cool colors. The color of encouragement. The color of the earth. Chapman It’s appropriate for designs related to wealth, stability, renewal, and nature. Yellow is also associated with hope, as can be seen in some countries when yellow ribbons are displayed by families who have loved ones at war. It can help to convey cleanliness and simplicity, though, and is popular in minimalist designs. On the positive side, it’s commonly associated with power, elegance, and formality. These are the colors of fire, of fall leaves, and of sunsets and sunrises, and are generally energizing, passionate, and positive. Use warm colors in your designs to reflect passion, happiness, enthusiasm, and energy. Need to be inspired into action or have a positive outlook on life? Light purples are softer and are associated with spring and romance. Green has many of the same calming attributes that blue has, but it also incorporates some of the energy of yellow. I’m sure a lot of people would agree that we live in strange times. Read our series of blogs to find out more. Read part 2 →. It can represent new beginnings and growth. Amaze your friends with your new-found knowledge! Light blues are often relaxed and calming. It is considered unfriendly and intimidating, yet still refined, elegant and confident. Dark yellows and gold-hued yellows can sometimes look antique and be used in designs where a sense of permanence is desired. Green has a strong association as a refreshing and peaceful color. Colors can affect how we feel subconsciously. In design, red can be a powerful accent color. While the information contained here might seem just a bit overwhelming, color theory is as much about the feeling a particular shade evokes than anything else. Orange is a very vibrant and energetic color. In its muted forms it can be associated with the earth and with autumn. It enhances human metabolism, increases respiration rate, and raises blood pressure. Area 51, Starship, and Harvest Moon: September’s Words in the News. In design, gray backgrounds are very common, as is gray typography. In some countries, yellow has very different connotations. In the West, white is commonly worn by brides on their wedding day. Yellow stimulates the left side of the brain, helping with clear thinking and quick decision making. It can be a very sophisticated color. The downside of yellow is that it can induce anxiety and cause one to be over-critical. We look at some of the ways in which the language is changing. We will be playing in the colour of our flag. Red is also associated with communism. More about Get started now - cancel anytime. This means that one may not even know they are being affected by the color of an environment or artwork. Red has become the color associated with AIDS awareness in Africa due to the popularity of the [RED] campaign. But here’s a quick reference guide for the common meanings of the colors discussed above: 100 practical cards for common interface design challenges. It covers, hides and implies that there is a barrier. Deceit and half-truths are two things that gray abhors. It evokes feeling of abundance and a plentiful environment while providing a restful and secure feeling. In your designs, bright yellow can lend a sense of happiness and cheerfulness. A strong and powerful color, black is formal and sophisticated, sexy and secretive. Every week, we send out useful front-end & UX techniques. Purple is a combination of red and blue and takes on some attributes of both. Ivory is a calm color, with some of the pureness associated with white, though it’s a bit warmer. It’s commonly used in corporate designs, where formality and professionalism are key. It is the color of things that are scary and evil. subscription - Envato Elements. Cultural differences can compound those effects, with a hue that’s happy and uplifting in one country becoming depressing in another. The color of growth and health. It’s a completely natural color and a warm neutral. View usage over: It’s also associated with love and passion. It also signifies cowardice. Neutral colors often serve as the backdrop in design. Warm colors include red, orange, and yellow, and variations of those three colors. A guide to increasing conversion and driving sales. Black conveys pessimism and a lack of hope. Color theory is a science and art unto itself, which some build entire careers on, as color consultants or sometimes brand consultants. Learn more about color in this article. Blue is also used extensively to represent calmness and responsibility. It’s also associated with rebellion in some cultures, and is associated with Halloween and the occult. Black On the positive side, it’s commonly associated with power, elegance, and formality. This is the first in a three-part series on color theory. In Thailand, purple is the color of mourning for widows. It’s also associated with the healthcare industry, especially with doctors, nurses and dentists. Black is the traditional color of mourning in many Western countries. 30 days of free access to the industry's biggest Very conservative, grey has a stabilizing effect as it is very neutral, but can also conjure up feelings of frustration. Blue, the shade of the sea and the sky, is thought to induce calm and convey tranquillity, serenity and peace. In design, the exact shade of blue you select will have a huge impact on how your designs are perceived. The subscription gives unlimited downloads to over 50 Million Assets such as With practical takeaways, interactive exercises, recordings and a friendly Q&A. Here we’ll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). The energy of red with the calm of blue combine to create violet, a color that inspires reflection and self awareness. Beige in design is generally used in backgrounds, and is commonly seen in backgrounds with a paper texture. Red can be associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events). Black, when used as more than an accent or for text, is commonly used in edgier designs, as well as in very elegant designs. Softer yellows are commonly used as a gender-neutral color for babies (rather than blue or pink) and young children. You can get a certain insight into human nature from analysing the words that people look up in dictionaries. Brighter greens are more energizing and vibrant, while olive greens are more representative of the natural world. Seeing the world through “rose (pink) colored glasses” is holds a negative connotation as being associated with being unrealistic and overly optimistic. In other eastern cultures, red is worn by brides on their wedding days. This color relates to things that are natural and simple. It can also be used to lighten darker colors, without the stark contrast of using white. On the negative side, it can be associated with evil, death, and mystery. It is the color of the sensitive, compassionate intuitive soul – the introvert. Rather than practice deception, gray honors honesty, transparency, and integrity. Light yellows also give a more calm feeling of happiness than bright yellows. Subscribe and get the Smart Interface Design Checklists PDF delivered to your inbox. They are the colors of night, of water, of nature, and are usually calming, relaxing, and somewhat reserved. In India, it is traditionally the only color widows are allowed to wear. Because orange is associated with the fruit of the same name, it can be associated with health and vitality. In design, ivory can lend a sense of elegance and calm to a site. Webster’s New World College Dictionary, 4th Edition. It’s been shown to enhance human metabolism, too. White in designs can also portray either winter or summer, depending on the other design motifs and colors that surround it. Red can be very versatile, though, with brighter versions being more energetic and darker shades being more powerful and elegant. In Chinese culture red represents luck and prosperity. Alternatively, green can also represent envy or jealousy, and a lack of experience.

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