The New York Excelsior were formed primarily from LW Blue, a South Korean team in Overwatch APEX known for just falling short of their potential. "We collaborated in the early part of our creation with the best brands," Gangemi said.

Nah, NYers are too cool for logos and mascots. New York City means myriad things to a variety of people, and the New York Excelsior represent New York in myriad ways, from their all-South Korean lineup to their branding and multiple apparel lines. Thank you! Ships Free. Actually, from a designer's standpoint, their logo is very nice. "Korean culture by nature is extremely fashionable, and so we are so fortunate that our roster is super fashionable. Mar 1, 2020 - NYXL is the first esports team to call New York home. Rep your … Everything that could have happened in that line happened basically.". Desktop The task fell to esports creative agency Level99, which took care of video shoulder content, and Gangemi's marketing team on the apparel and merchandising side. "In two months we were like, 'We need to create something in New York to add buzz.' "They actually had a lot of input on what font I used moving forward," she said. In coming to the Overwatch League, there was initially a bit of friction not only for the NYXL, but any team with a full South Korean lineup, in integrating those players and marketing them to the Western community, all while tying them to their geographically assigned home: New York City. The Overwatch League Store has Official OWL Merchandise for all of your favorite teams, including Overwatch League t-shirts, hats, hoodies and more.

Welcome to the Overwatch League, your home for all the latest information, news, scores and stats from the league! Although the NYXL did not make the Overwatch League final when the league held the championship in New York in its inaugural 2018 season, fans lined up in Brooklyn for blocks, sometimes waiting over an hour to visit the NYXL's apparel pop-up shop and meet the NYXL players in person. Leading up to their matches in 2019, NYXL released an original artwork series called “The Long Way Home” on social, promoting matches against other Overwatch League teams, while telling the story of a journey home to New York City for their 2020 homegame matches. 34. You cannot walk into a Manhattan hotel without seeing a silkscreen canvas of 34th St. Penn Station or another random subway sign. Wallpaper gallery here: ... Log in sign up. I felt like having a really fun mascot would be cool for the team, like Seoul having a tiger, Atlanta with the Phoenix etc. A lot of NYXL fans were asking for high res versions of these illustrations for their desktop wallpapers.

Mitchell & Ness began as a Philadelphia sporting goods store in 1904. Press question mark to learn the rest of the keyboard shortcuts. Here you go, and enjoy. 16 comments. A logo centered around the Statue of Liberty could also be cool, but this is dope as well! New comments cannot be posted and votes cannot be cast. The commons wiki is the file repository for all our wikis. i felt like it would be alot easier for the fans and possibly even the players to get hyped, if they just had a mascot they could get behind!! Close. The Excelsior compete in the Overwatch League (OWL) as a member of the league's Atlantic North Division. (Kim "Mano" Dong-gyu) or "Brings a photo of his significant other to every stage game" (Park "Saebyeolbe" Jong-ryeol). I really need a fresh background! I felt like if you had to give a team a mascot it had to be a really cool one. So i decided i wanted to remake the NYXL logo. As one of the contenders in the new city-based Overwatch League, our challenge in branding the new team was to be unmistakably New York while being true to the diverse and devoted Overwatch fanbase, wh… Should be all cleaned up - thanks for pointing that out!

As I touched upon when looking at the LV x LoL collaboration between Louis Vuitton and League of Legends, a collection will likely have its higher-priced luxury items, but should also have something at a more accessible price point so any fan can buy in. This is so good! For their recent homestand collection, Gangemi and team partnered with Philadelphia apparel brand Mitchell & Ness. And I will be posting another logo today, but I just wanted to put my idea for a different look for NYXL, there is a lot of potential and just wanted to show what I thought of! NY is my team for life but I'd be lying if I said they didn't have the most boring logo in the league.

NYXL is the first eSports team to call New York home. We have branding.

The other sides are found in bodegas and bagel shops, or in a South Korean former esports pro singing at Muses Karaoke & Bar with some of his closest fans.

New York Excelsior Starter Overwatch League Game Day Trainer Pullover Jacket - … New comments cannot be posted and votes cannot be cast, More posts from the OverwatchLeague community. NYXL Logo Desktop Wallpapers. Do we have anything new for smartphones? We just really wanted somewhere where they could go and still interact with the team. The FGC in NYC is among the most dedicated and active in the world. As one of the contenders in the new city-based Overwatch League, our challenge in branding the new team was to be unmistakably New York while being true to the diverse and devoted Overwatch fanbase, which had just reached 35 million players worldwide.

and what could be a better mascot... than a Mech :) Fan Art. Can anyone unseat the Shock in the Overwatch League Week 1 coaches poll? User account menu. Press J to jump to the feed. "Other than, really in the very beginning, a little bit of a language barrier, that was really the only challenge," Gangemi said. "The amount of swag that drips off some of these guys is incredible.". At a time of general unease about the league itself and its geography, the NYXL and Mitchell & Ness hit the perfect mix of nostalgia and promise for the future, reiterated in the design itself and their use of the NYXL logo, "Ever upward.". The same holds true for templates uploaded here. NYXL 2020 wallpapers are ready for #XLWeekend.

I was insipid to do it from those cool animations all the final teams got with the lion made of smoke, I thought how cool would a fucking mech be?. As an aside, I did not know that Kim "Libero" Hae-seong had been compared to a sea otter, but now I do. How to download:– Click on the image of your choice, it will open in a new tab– Right-click (or alt click if you’re on a mac) and select “Save as…”.

New York Excelsior is New York’s first professional esports team and one of the founding franchises of Activision Blizzard’s Overwatch League representing New York, New York, United States.The Excelsior compete in the Atlantic North Division. The word excelsior is a Latin word that translates to ever upward, and is the state motto of New York.The team name is often shortened to NYXL. This shirt has enriched my life. She and her team took the feedback to heart and corrected the font for all future designs with specific input from the NYXL players, who also made their displeasure known. There was one day it rained, it was windy, and it was like 95 degrees.

There were probably less challenges than other cities.". Leading up to their matches in 2019, NYXL released an original artwork series called “The Long Way Home” on social, promoting matches against other Overwatch League teams, while telling the story of a journey home to …

This is awesome!!

34. At $35, this t-shirt is a cute, well-made and accessible item that a student could still feel okay splurging on. When Gangemi and her team selected Batang -- a pre-loaded, incredibly common and basic font -- as the font type for the hangeul (Korean lettering) on NYXL's apparel, the reaction was immediate and negative. They love sneakers, they love getting free clothes and better clothes and designer clothes, so for us, we gave them what they wanted. Each detail is intentional, even the lines that make up the NYXL logo. Going forward, the NYXL experience would continue to mimic the New York experience, merging cultures while bringing fans and players closer together through fashion. AndBox VP of Merchandising on how she overcame language barrier for fashion (1:19), Esports fashion with Emily Rand: Ever Upward, Sources: Team Liquid close to multi-year deal with Alphari, Suning, DAMWON to meet in 2020 League of Legends World Championship final, League of Legends World Championship semifinal roundtable, How North America can fix its League of Legends scene, Immortals plan to decline Xmithie's option, hire Guilhoto as new head coach, LCS players' association not re-electing executive director Biagas, Cloud9 to promote Fudge to starting lineup, Reignover to head coach, Deficio named director of Misfits Gaming Europe, LEC fines Astralis for multiple late payments, interim GM behavior, Pokemon Sword and Shield Crown Tundra expansion draft, A conversation about race and diversity in esports and gaming, Sources: MAD Lions nearing deals with Armut, Elyoya, Overwatch League Grand Finals -- how the meta played out, Overwatch League free agency 2021 -- signings, rosters and schedules, San Francisco Shock win second consecutive Overwatch League title, PSG Talon surprise everyone by crushing LGD and Rainbow 7 on day one of Worlds 2020, Tyler Erberger crowns PSG Talon's Dee as his Player of The Day for League of Legends Worlds 2020 Day 1, Tyler crowns his unsung hero from the first day of the League of Legends World Championship, Tyler Erzberger and Arda Ocal predict what tomorrows World Championship headlines will be, Tyler Erzberger has hope for North America after day one of Worlds, 2020 Call of Duty League free-agency news, rumors and rosters, POC formalizes PESO as governing body of esports, Suning evolve into 2020 League of Legends World Championship dark horse, How the meta shook out in Overwatch League Week 1.

Gaming NYXL Wallpapers.

82% Upvoted. We represent a global community here," said Collette Gangemi, the vice president of consumer products and merchandising for Andbox, the NYXL's parent company. This t-shirt riffs on the New York Times crossword puzzle with "NYXL" in the Times' font on the front and the Excelsior slogan "Ever Upward" in the same font on the back. Join us to gather news, discuss matches, and everything else about the Overwatch League! We did a seven-hour signing. Collaborating on the merchandising front hasn't been without its hiccups. Updated - added same image in a mobile/portrait resolution. But I just had an idea pop in my head that is probably impossible but hey, it's here: Marvel makes an ad where Spider-man supports the team cuz he lives in New York and shouts Excelsior as an homage to Stan Lee (God rest his soul). JJonak New York Excelsior Fanatics Authentic Unsigned Player Profile Photograph. Looking back on the NYXL and Dallas Fuel Overwatch League homestands, NYXL hope to start an esports renaissance in their city, How the Overwatch League meta looks after Week 1. Since then, M&N has gone through many iterations and is most well-known for its throwback jerseys, falling in line with the new branding, Mitchell & Ness Nostalgia Co. Part of their current branding involves reproducing scarce or out-of-print older jerseys, like their NBA "Hardwood Classics" line.

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